In early 2012, I formed a company to create a new product, SocialPads. It’s a Facebook application that allows you to get your friends in on your new home search. You can share, compare, and save your favorite listings. It allows average users to connect better to their agents, and allows agents access to their potential clients like never before. Each agent’s site is personally branded to their agency or brokerage and each site conforms to the standards and practices of the MLS market they work with. Our goal is to help agents and average users take the guesswork out of buying a new home.
We’ve been hard at work for the last 18 months, refining our product and have recently rolled out the product to great success in the Twin Cities, Minnesota real estate market. We hope to expand to larger markets in the coming year.